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Experiential ETA Education

Learn to Acquire
Businesses

Novera puts you in the seat of a real buyer. Evaluate AI-generated businesses, collaborate across departments, and make the GO / NO-GO call.

7
Immersive Phases
Full evaluation journey from overview to decision.
5
Functional Perspectives
Cross-functional reasoning that mirrors real deals.
17+
Industry Paths
From HVAC and Landscaping to SaaS and Healthcare.

Why Novera?

ETA is one of the fastest-growing paths to business ownership — but most education stops at theory. Novera closes that gap.

Beyond the Textbook

Live analysis, real-time debate, and ownership of outcomes.

AI-Powered Scenarios

Unique, industry-specific businesses with planted risks and financials.

Measurable Learning

Individual scoring, achievements, and AI feedback after every session.

Instructor Control

Projector view, scenario customization, and paced session control.

How It Works

Experience the acquisition process from start to finish in a gamified simulation

01

Form Your Group

1–5 students each take a department: Finance, Marketing, Technology, Operations, or HR.

02

Evaluate

Analyze financial statements, contracts, rosters, legal reviews, and the storefront.

03

Collaborate & Decide

War Room debate, synthesize findings, and make the GO/NO-GO call.

04

Score & Learn

Earn achievements, see your scores, and debrief with your instructor.

Two Powerful Modes

Instructors choose how their class engages

Class Mode

All groups, same scenario

Every group analyzes the same AI-generated business. Perfect for class-wide debriefing, comparing approaches, and projecting the leaderboard.

  • + Side-by-side group comparison
  • + Instructor projector view for live debriefing
  • + Up to 10 groups (50 students max)

Independent Mode

Unique scenario per group

Each group gets a different business to evaluate. Great for homework, async sessions, and preventing answer-sharing.

  • + Unique scenario for each group
  • + Self-paced navigation available
  • + AI Mentor hints for guidance

Built for Real Industries

Novera compresses weeks of fragmented analysis into a focused simulation — across 17+ industry paths.

LandscapingHVACLogisticsReal EstateE-CommerceHealthcareTechnologyConstructionFitnessEducationManufacturingAutomotive

5 Departments, 5 Perspectives

Each group member owns a department and brings a unique lens to the acquisition

CFO

Analyze the financial health, valuation accuracy, and deal structure of the acquisition target.

ValuationCash flow

CMO

Evaluate brand equity, customer acquisition strategies, and market positioning opportunities.

Brand strengthCustomer acquisition

CTO

Evaluate technology infrastructure, digital capabilities, and innovation potential.

Systems healthDigital presence

HR

Analyze team dynamics, culture fit, and talent retention risks for integration planning.

Team assessmentCulture

COO

Evaluate operational processes, vendor relationships, and day-one integration challenges.

Process efficiencyVendor dependencies

Earn Achievements & Compete

Identify hidden risks, make accurate valuations, and collaborate to climb the leaderboard.

Eagle Eye
Number Cruncher
Growth Hacker
Perfect Score

Session Leaderboard

1
Alpha Acquisitions
92
2
Deal Makers
87
3
Value Hunters
84

The Story Behind Novera

Novera was built to close the gap between ETA theory and real-world practice — giving every student the chance to think like a buyer, evaluate like an analyst, and decide like an entrepreneur.

Safe to Fail

High-stakes decisions with zero real-world risk, building confidence before facing real deals.

Team-Based Learning

Cross-functional collaboration mirrors real acquisition teams across 5 departments.

Instructor-Driven

Professors control the pace, choose modes, project results, and lead AI-powered debriefs.

Meet the Founders

Built by Butler Bulldogs passionate about making ETA education accessible and experiential.

Dominic Mininni

Dominic Mininni

Co-Founder

Butler University, Entrepreneurship & Innovation (Class of 2027). CFO at Bulldog Enterprises. Architected the Novera concept.

James Dombro

James Dombro

Co-Founder & Platform Developer

Butler University alum (Class of 2019). 15+ years in tech consulting. CDO at Crown Haven Wealth Advisors. Built the Novera platform.

jamesdombro.com
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